According to the associate professor of psychology John Coley he stated that “our environment and our [own] experiences urge us into such gender-normal behaviors.” Also as it come to the article of “The Way We Talk About Can Make a Big Difference” says that as soon as “...children enter preschool [elementary], the emphasis[value] on gender increases.” Rebecca Bigler, a professor of developmental psychology at the University of Texas at Austin she had constructed two groups of classroom in which one teacher was to “gender label the objects in class, with color.” While the other classroom the teacher “...gave no specific gender labels.” As a result “Students in the gender-labeling classes developed stronger gender stereotypes than those in the individual-focused classes.”